Pablo Diego Pereira
Economist and Wealth & Investment Advisor (ANCORD) | M.Sc. Student in Production Eng. (UFF/MESC) | MBA in Data Science & Analytics (USP) | Operations Research & Quant Finance
Education
STRICTO SENSU & LATO SENSUMBA in Data Science & Analytics
2024 - 2026Bachelor of Science in Economics
2010 - 2019Experience
MERCADO & PESQUISAInvestment Advisor & Partner
Jun 2020 - Present- Supervised internal controls, compliance workflows, and regulatory governance under CVM (Resolutions 16 and 178), ANBIMA, and Central Bank rules.
- Built econometric and time series models in Python and R to project portfolio risk (VaR, Drawdown) and expected returns.
- Advised high-net-worth individuals and corporate clients on wealth management, custom asset allocation, tax optimization, and succession planning.
- Built and maintained executive reporting dashboards and portfolio tracking tools in Power BI, Google Looker Studio, and advanced Excel.
- Tracked daily macroeconomic indicators (Selic, IPCA, FX) and research reports to guide tactical portfolio rebalancing decisions.
- Structured investment portfolios across fixed income, tax-exempt private credit, B3 equities, investment funds, foreign exchange, and insurance.
Market Research & Intelligence Analyst
Apr 2025 - Aug 2026- Conducted market research and electoral studies (focus groups, in-depth interviews, and surveys), from data analysis to client presentations.
- Restructured focus group recruitment and survey collection workflows (Likert matrices and send windows) to increase operational profit margin by 65%.
- Automated survey collection and tabulation via Meta API (WhatsApp) and Typebot for 28,000+ respondents (92.3% automated), with a 90% reduction in manual effort.
- Designed the Project Aporia analytics platform and built Python utilities (agp-media and mailing cleaners) for team audio diarization and form OCR.
- Prepared technical reports and presented findings and strategic diagnostics directly to public clients (Saquarema, Maricá, EMPETUR) and private entities (Sebrae-SP).
- Built statistical and econometric models in Python, R, and SQL on survey microdata (regression and Random Forest with 86.5% accuracy) for opinion studies.
- Analyzed qualitative data from focus groups and in-depth interviews through discussion guides, topic co-occurrence matrices, and AI-assisted syntheses.
- Modeled relational databases (PostgreSQL and SQLite) and ETL pipelines in SQL and Python for continuous tracking of customer satisfaction metrics (NPS and CSAT).
- Defined functional specs and technical architecture for a corporate CATI dialer using Redis async queues, PostgreSQL, and S3 storage for telephone surveys.
- Built an automated Python pipeline using Google Places API and Gemini for a tourism inventory in Pernambuco, deployed on GCP virtual machines and Docker.
Backoffice Manager & Investment Advisor (Partner)
Aug 2017 - May 2020- Built automated financial and estate planning tools in Excel and VBA that delivered over 20% in tax savings and a 100% increase in insurance policies.
- Built and deployed the LongandShortR algorithm in R for statistical arbitrage via cointegration on B3, with 100+ monthly trading opportunities identified.
- Established the backoffice department, with new operating manuals, custody reconciliation routines, trade settlement workflows, and team training.
- Implemented automated cross-check routines to reduce operational errors in trade tickets and settlements under broker and regulatory rules.
Co-Founder & Commercial Director
Jan 2014 - Nov 2018- Renegotiated vendor contracts and shifted to on-demand outsourcing for a 70% reduction in fixed payroll expenses.
- Implemented automated lead response and visit scheduling workflows that reduced response time by 80% and increased proposal conversion by 30%.
- Built the digital presence and local SEO strategy to reach 1st place in organic search results across Região dos Lagos with zero paid media spend.
- Redesigned facility layout and service workflows to double (+100%) catering capacity and expand spa service capacity by 300%.
- Managed daily operations, menu pricing models, cash flow, tax obligations, and on-site logistics for private events.
Digital Marketing Consultant & Webmaster
Nov 2002 - Jan 2014- Implemented on-page SEO routines, XML sitemaps, and indexing audits in Google Search Console to grow organic search traffic for client websites.
- Provided web development consulting, server configuration, DNS zone management, and WordPress administration for small and medium-sized businesses.
- Advised regional businesses in Rio de Janeiro and Região dos Lagos on digital presence and web channel structuring.
Marketing Consultant Intern
Jan 2012 - Aug 2012- Implemented and tracked web traffic and conversion metrics in Google Analytics, with regular reports on visitor behavior.
- Executed consulting projects for external clients across market research, target audience sizing, and customer acquisition campaign design.
- Developed the junior enterprise's institutional marketing plan and defined its commercial positioning and service scope.
- Standardized team files, project reports, and commercial diagnostic questionnaires using Google Suite (Docs, Sheets, and Forms).
- Designed graphic materials and institutional promotional pieces in Corel Draw and Adobe Photoshop.
- Managed social media channels and published content on the institutional WordPress blog to promote consultancy projects.
Undergraduate Research Assistant
Jun 2011 - Jul 2012- Co-authored an abstract published in the XXXIV JICTAC proceedings (2012) and presented findings on factors enabling ICT business creation in Brazil.
- Conducted field surveys and sample validation across 76 ICT startup founders, with named acknowledgement in the paper published at CONF-IRM 2012.
- Surveyed institutional conditions, credit lines, and public policies affecting the survival and growth of early-stage technology firms in Brazil.
- Cleaned raw response datasets, filtered inconsistencies, and tabulated microdata series for statistical analysis.
- Executed multi-channel data collection across online questionnaires (Google Forms), professional network outreach, and in-person interviews at industry events.
Marketing and Communications Associate
May 2010 - Feb 2012- Introduced shared cloud spreadsheets and documents (Google Sheets and Google Docs) at the Rio de Janeiro committee for campaign tracking and reporting.
- Promoted social (Global Citizen) and professional (Global Talents) exchange programs across universities through information sessions and presentations.
- Created and applied evaluation forms in Google Forms to collect feedback and expectations from international exchange participants and student applicants.
- Participated in cross-cultural communication routines, exchange participant onboarding, and teamwork with students from multiple countries.
Projects & Research
View full catalog (12) →Field logistics engine and spatial analytics platform engineered to automate sampling planning, team routing, and quota compliance for public opinion and market surveys. Integrates spatially constrained regionalization (n >= m), geodesic TSP 2-Opt routing, GeoParquet/H3 census tract ingestion, and real-time field productivity auditing.
Self-hosted, open-source Omnichannel Communications Platform as a Service (CPaaS) built in Go 1.25+ and Echo v5. Unifies message delivery across multiple providers (WhatsApp Cloud WABA, WhatsApp Web via whatsmeow, and Telegram) under a single REST payload, with NATS JetStream durable queuing, automatic backpressure, and a reactive dashboard in a-h/templ and HTMX.
Modular command-line toolkit (CLI) built to process focus groups, in-depth interviews, and field survey data. Handles media conversion, audio transcription with multi-speaker diarization (Whisper, Gemini, Google STT), physical form OCR, and qualitative sentiment analysis into structured canonical JSON.
Qualitative research platform built in Go for conducting automated user interviews and thematic transcript analysis. Features multi-tenant isolation via Ent ORM and PostgreSQL RLS, semantic vector search using pgvector, flexible LLM provider management (BYOK), and asynchronous session transcription pipelines.
Financial lifecycle modeling tool featuring cash flow simulations and tax drag optimization models across Brazilian investment funds and tax-exempt fixed income vehicles.
Systematic quantitative algorithm coded in R for daily universe-wide Engle-Granger cointegration and Augmented Dickey-Fuller (ADF) screening on B3 equities. Scanned 100+ statistical arbitrage candidates monthly with automated half-life and z-score calculations.
MBA thesis in Data Science and Analytics at USP/ESALQ and scientific paper published in Revista Estratégias e Soluções (Rev. E&S). Implemented a rigorous empirical benchmark comparing classical Engle-Granger econometric cointegration models against unsupervised and supervised Machine Learning algorithms (PCA + DBSCAN) for statistical arbitrage pairs trading on B3 equities.
Professional master's thesis formulating exact Mixed-Integer Quadratic Programming (MIQP) and Mixed-Integer Linear Programming (MILP) models with linearized Conditional Value-at-Risk (CVaR). Models dynamic allocation of statistical arbitrage equity portfolios on B3 with transaction costs, borrowing fees, and cardinality constraints.