Resume

Data & Insights Analyst

Agora Pesquisa

Hands-on role focused on transforming raw data into strategic intelligence by combining automated collection and hybrid analysis.

• Implemented conversational flows and automated collection of CX metrics (NPS, CSAT) via Meta API (WhatsApp), reducing manual effort by 90% and increasing operational productivity by 3,500%.
• Optimized research workflows to achieve a 65% increase in operational margin, managing a minimal cost trade-off to scale efficiency.
• Performed robust quantitative analysis using Python and SQL, alongside qualitative studies to extract deep consumer insights and satisfaction indicators.
• Developed data pipelines to integrate collection tools with structured databases for real-time reporting on customer experience.
• Delivered strategic analytical reports for public and private sectors, applying market research and CX methodologies.

Investment Advisor

Meta Investimentos

Investment Advisor for over 5 years, offering expert guidance and personalized financial strategies to clients, solidifying my expertise in the financial market.

• Provide investment advice to clients, creating and maintaining assessments to identify risk profiles, financial planning flaws and potential client needs.
• Create portfolio analysis graphs and reports using financial market data, identifying potential opportunities for portfolio optimization.
• Leveraged data analysis, market research, and critical thinking to translate complex data into actionable financial insights for client planning.
• Developed and presented concise reports and portfolio analyses using data visualization tools (Excel, Google Sheets, Looker, Power BI).
• Financial modeling, using historical data series and quantitative methods to project potential performance risks.
• Monitored market trends and assessed investment risks to inform portfolio adjustments and ensure regulatory compliance.
• Provided expert guidance on diverse investment products and strategies tailored to individual client needs.

Back-office Manager & Investment Advisor

Meta&Actio Investimentos

Started as the sole back-office operator and grew into a leadership role, managing operations, implementing key financial tools, and leading a team. Focused on analytical thinking, process management, portfolio building, and investment planning.

• Developed standardized personal financial planning spreadsheets and forms for advisors, reducing service time, boosting operational efficiency, identifying >20% tax savings opportunities for clients (avoiding 'come-cotas'), and driving >100% expansion in insurance sales.
• Spearheaded the implementation of pair trading (long & short) operations, creating an R algorithm identifying >100 monthly arbitrage opportunities and establishing a new revenue stream.
• Managed and streamlined back-office operations from the ground up, significantly improving workflow efficiency and accuracy.
• Trained and led a growing back-office team, fostering a collaborative and high-performing environment as the department expanded.
• Implemented process improvements and automation initiatives to optimize operational performance and minimize errors.
• Ensured adherence to financial regulations and internal policies within all back-office procedures.

Co-Founder

Espaço Champs Elysees

As the sole owner and operator ('one-man company') of Espaço Champs Elysees, I managed all aspects of the business, from online presence and marketing to operations, supplier negotiations, and event execution, focusing on customer satisfaction and operational efficiency.

• Established and managed the complete online presence (Website, Social Media), achieving #1 ranking in regional organic search results.
• Negotiated and drafted contracts with local suppliers for events, parties, and spa services, achieving a 70% reduction in payroll expenses through strategic outsourcing.
• Designed and implemented automated sales and marketing workflows, resulting in an 80% faster response time and a 30% increase in conversion rates.
• Executed operational optimizations that doubled kitchen service capacity and expanded spa service capacity by 300%.
• Solely managed all business functions including finance, marketing, sales, operations, event planning, and customer service as a 'one-man company'.
• Developed and executed successful marketing campaigns across digital and traditional channels to drive bookings and brand awareness.
• Oversaw all financial aspects, including budgeting, invoicing, and expense management.

Intern Research Assistant at Economics Innovation Group

Institute of Economics at Federal University of Rio de Janeiro

Supported an international research project on Brazil's ICT sector, focusing on factors influencing new business creation. Contributed to data management and analysis, highlighting entrepreneurial traits and sector challenges.

• Provided research support for an international project analyzing Brazil's Technology, Information, and Communication (ICT) sector.
• Utilized Google Sheets, Google Forms, and Google Docs for data collection, management, and documentation related to the research.
• Contributed to analyzing factors influencing new ICT business creation, including entrepreneurial traits, socio-cultural context, and access to information.
• Assisted in identifying key challenges within the sector, such as funding access, internationalization, and government support, based on survey data.
• Applied analytical skills to support the comprehensive analysis of the sector's dynamics.

Digital Marketing Consultant

BX House

Digital Marketing Consultant for Rio de Janeiro and region.

Marketing and Communications Consultant

Served as a Marketing and Communications Consultant, contributing to various projects, including the development of the company's own marketing plan, and gaining problem-solving experience.

• Provided marketing and communications consultancy for Ayra Consultoria over a 9-month period.
• Played a key role in developing the company's internal marketing plan.
• Participated in various client projects, enhancing problem-solving skills.
• Utilized tools like Google Analytics for tracking and reporting on marketing performance.
• Managed social media presence and content creation.
• Leveraged Google Suite (Sheets, Docs, Forms) for project documentation and data management.
• Applied design skills using Corel Draw and Adobe Photoshop for marketing materials.
• Gained experience with WordPress for website content management.

Marketing and Communications Associate

Contributed to marketing and communications for AIESEC, implementing cloud-based tools (Google Suite) for improved data gathering and outreach within the global youth organization.

• Actively contributed to marketing and communications initiatives for AIESEC over nearly two years.
• Implemented Google Sheets and Google Docs to streamline document management and collaboration for marketing materials.
• Utilized Google Forms to gather insights into the needs and demands of exchange students and members, improving engagement strategies.
• Developed skills in outreach and engagement within a global youth organization context.
• Supported communication campaigns aimed at promoting AIESEC programs and activities.

Master of Business Administration

University of São Paulo - Luiz de Queiroz College of Agriculture

Data Science and Analytics

• Data Science
• Machine Learning
• Artificial Intelligence
• Data Visualization
• Blockchain
• Cryptocurrency
• Deep Learning

Barchelor

Institute of Economics at Federal University of Rio de Janeiro

Economics

• Analytical Skills
• Economics Inovation
• Investments
• Data Analysis
• Macronomics
• Microeconomics
• Mathematics
• Statistics
• R
• Microsoft Excel

[PT-BR]Cryptocurrencies: are these viable forms of money?

Institute of Economics at Federal University of Rio de Janeiro

The present work aims to present an introduction to the study of cryptocurrencies, focusing on Bitcoin, the first cryptocurrency created. The basic concepts of cryptography, the technology behind cryptocurrencies, and the functioning of Bitcoin will be presented. The main challenges faced by Bitcoin and the main criticisms made to it will also be presented.

[PT-BR]Cryptocurrencies – Viable Forms Of Money? A Brief Analysis Of The Characteristics And Functions Of Currency Compared To Electronic Currencies

[PT-BR]VIII Federal University of Rio de Janeiro Academic Integration Week

In recent years, technological advancements have significantly impacted society, exemplified by the proliferation of smartphones and the emergence of electronic currencies, with Bitcoin being the most prominent. These cryptocurrencies, based on encryption, have evolved into financial assets with over a $100 billion market capitalization in just nine years, blurring the lines between traditional currencies and investment instruments.

[PT-BR]Entrepreneurial Attitude Paradigms: An Analysis of the Elements that Facilitate the Creation of New ICT Businesses in Brazil

[PT-BR]XXXIV Giulio Massarani Journey of Scientific, Artistic and Cultural Initiation - Federal University of Rio de Janeiro

In the evolving landscape of the post-Fordist era and the rise of the knowledge society, the Brazilian technology, information, and communication (TIC) sector is witnessing growth opportunities fueled by an expanding middle class and increasing digital inclusion. This study delves into the factors influencing the creation of new businesses within the Brazilian TIC sector, shedding light on the pivotal role of individual entrepreneurial traits, socio-cultural context, and access to information and knowledge, while also revealing challenges in access to funding, internationalization, and government support. With insights from 76 valid responses, this research underscores the significance of individual attributes in the entrepreneurial decision-making process, ultimately presenting a comprehensive analysis of the sector's dynamics.

Project Aporia

Development of an analytical platform for research data management and insight automation.

• Data Architecture
• PHP
• Laravel
• JavaScript
• HTML
• CSS
• Python & SQL
• Automated Insights Generation

PabloDiegoo Github Page

Personal Website

• Data Analysis
• AMP HTML
• D3.JS
• Laravel
• PHP
• SQL
• Web Development
• Data Visualization
• Web3
• Blockchain
• Cryptocurrency

L96.APP

Web Application

• AMP HTML
• D3.JS
• Google Looker
• Laravel
• PHP
• SQL
• Javascript
• HTML
• CSS
• Wordpress
• Web Development
• Data Visualization
• Communication
• Data Analysis